I didn’t set out to build
another website company.
I wanted to solve a problem I kept having myself.

I’m Max, the founder of Site Rebuilt.

I started my first business around the age of seventeen, after leaving a job at a telecommunications company where I managed a cold-calling team.

While I was there, I’d helped build the company’s Zoho CRM system. I enjoyed working out how a business operated and building software that made things easier. I also realised it was something people would pay me to do.

So I became a Zoho consultant.

I knew how to sell, and I knew my way around business software. I soon discovered that neither meant I knew everything about running a business.

Every penny counted. Everything seemed to cost pounds.

In the early days, I was trying to find customers, make my savings last and work out which expenses were necessary. I wasn’t thinking about a perfect website. I was thinking about getting enough work to avoid having to go back to a job. A proper website was on the list, but it was competing with everything else.

Shortly before I left my previous employer, that business had spent around £14,000 on a website. That was nowhere near an option for me.

I tried Wix instead.

Weeks disappeared into trying to build a basic website. The result didn’t look how I’d imagined, didn’t explain the business particularly well and still left me with more work to do.

I promised myself I’d sort it out when I had more time and money. That became a familiar promise.

Eventually, customers pointed out problems on mobile. The website was supposed to help the business. Instead, it had become another unfinished job I was avoiding.

I also came to see it differently. A website isn’t only somewhere people discover you. Someone who hears about you through a recommendation may still visit it before getting in touch. I couldn’t measure every opportunity it might have affected, but I knew my site wasn’t representing my work properly.

This wasn’t limited to my first business. Getting a decent, reliable website without eating the bank balance remained a frustration in businesses I ran afterwards.

Then the way I built software changed.

Over nearly a decade, I worked on business software and backend systems for hundreds of businesses.

As AI tools developed, my role changed too. At first they were a novelty. Then they helped me debug code. Eventually, they were doing much more of the development, and I was working out what to build, testing it and making the systems work together.

While developing the software behind 7 DAY GOLF, my business for finding undervalued golf equipment to buy and resell, I began building beyond the platforms I’d relied on for years.

I could create more capable systems with lower running costs. Naturally, I started applying the same approach to websites for my own businesses.

That was the connection: a problem I’d experienced as a small business owner, the software experience to understand it, and new tools that made a different solution possible.

Why ask someone to imagine the result when I could show it to them?

I built a platform that can research an existing business, assess its website and create a new version using the available information and imagery.

The aim isn’t to produce the same generic website with a different company name. It’s to use the business’s services, character and history to create something that feels relevant to it.

Because AI and automation do much of the initial work, I can afford to build the preview before asking whether the business wants it.

That doesn’t mean a model knows everything about a company. Owners can correct the information, supply better photographs and request changes through their portal.

What I’m building now

For our first five customers, I’m personally handling updates and support while developing the next part of the platform.

Long term, I want owners to keep their websites current through simple instructions, photographs and connections to the software they already use. The exact interface will evolve. The aim won’t: less effort, less expense and a website that keeps up with the business.

For now, I’m offering 60 days free from launch, then an optional £29/month managed service.

I understand that trying a new company involves a leap of faith. I’d rather earn your confidence through what I deliver than ask you to rely on what I say.

Running a small business is hard enough without your website becoming another problem to solve.

Max